Online Casino Affiliate Programs are affiliates who attract customers to Online Casinos and receive a commission for their performance, also known as ‘Gaming Affiliates’.
You earn a percentage of the money that users who sign up through your affiliate link lose when they play at the casino.
This article explains more about online casino affiliation.
What is Online Casino Affiliate Programs?
Online Casino Affiliates are literally affiliates who receive commissions for attracting users to Online Casinos.
Also known as a ‘gaming affiliate’, the commission structure is slightly different from that of an affiliate who introduces normal products and services.
The main characteristic of an online casino affiliate is that the commission rate is very high and the commissions continue to accrue semi-permanently.
The basic flow of becoming an Online Casino Affiliate is to register with an online casino directly or with an ASP (Advertising Service Provider) that handles the advertising of each online casino, and then post your affiliate link on your blog or social networking sites to attract customers.
The following are examples of online casino affiliate forms of commission
- Revenue share commission
A system whereby you receive 10-50% of the amount lost when a registrant makes a loss at an Online Casino. - CPA commission (Cost per activity)
A structure where you receive a commission of several thousand yen to several tens of thousands of yen per registrant. - Rebate Reward
A mechanism whereby you receive a portion (around 0.1%) of the amount wagered on the game by the registrant. - Bet share reward
A system whereby you receive a portion of the house edge of the amount wagered on games by registrants (Stake casinos-only form of reward).
Revenue share commission
The Revenue Share system is a system whereby users who register with an Online Casino and lose money on a game are rewarded a percentage of their losses.
The market rate is about 25-40% of the amount lost, and can go up to 50% depending on the number of customers you attract each month.
The reason why Online Casino affiliates’ commissions are said to be unbeatable is because of the revenue sharing system, which means that as long as the registrant continues to play at the Online Casino, the commission is generated permanently.
This is especially true for gambling games like Online Casino, where the expected value is always less than 100% and the system is based on the theory that if you play at the casino all the time, you will theoretically lose.
If the players you attract win at Online Casino, you will never be charged any money by the affiliate. In other words, affiliate activities can be carried out with no risk and high return.
CPA commission (Cost per activity)
The CPA system (cost per activity) is a system whereby affiliates are paid between tens and hundreds of dollars for each user who registers with an Online Casino.
Most Online Casinos use a revenue share system, but you may be able to switch to a CPA system by discussing your commission structure with your affiliate manager.
Because the CPA system has a higher advertising rate per registered user, it is possible to attract customers by holding bonus promotion such as “Sign up and we’ll give you $100!”.
However, the bonus promotion are only temporary, and you need to build up your affiliate activity media in order to increase the number of subscribers on an ongoing basis.
Also, CPA rewards are only awarded when a certain amount of money is deposited by the registrant, so simply signing up new users are not enough to generate rewards. Make sure to attract players who will play active.
Rebate Reward
A ‘rebate reward’ is a mechanism whereby the referrer receives a portion of the amount that the registrant bets during the game in perpetuity.
Players receive a portion of their bets as a rebate bonus when they play at Online Casino, and the affiliate also receives a portion of their bets.
The rebate rate is very low, around 0.1% of the bet, but if you can attract high rollers, you can make a good profit.
On-casino affiliates that receive rebate commissions are not very common and only exist as a referral scheme for some casinos.
Therefore, in order to become a rebate-paying affiliate, you need to advertise directly with Online Casinos rather than through an ASP.
Bet share reward
BetShare Rewards is one form of affiliate compensation for Cryptocurrency-based Online Casinos such as Stake Casino and BC.game.
Bet-share commissions are similar to rebate commissions in that they “receive a portion of the house edge of the registrant’s bets, regardless of whether they win or lose the game”.
How to Start Online Casino Affiliate Programs
Once you have an overview of online casino affiliates, the next step is to explain the process of starting an affiliate.
- Open a blog or social media account
Open a blog or a Twitter or YouTube account to attract customers to your Online Casino. - Form an advertising partnership with an Online Casino.
Form an advertising partnership with an official Online Casino or ASP (Advertising Service Provider). - Post affiliate links on blogs and social medias to attract customers.
The affiliate links are posted on blogs and social medias to attract people to register with Online Casino. - Receive affiliate commissions
Receive your affiliate commission via your casino account or electronic payment service.
Open a blog or social media account
The first step is to set up a blog, social media or YouTube account to attract customers. Examples of typical means of attracting customers are listed below.
- Blog (recommended)
Register a rental server and domain name and post affiliate links on a website to attract visitors. A fixed cost of a few dollars per month is required, but users often earn over $10,000 per month by posting articles and advertisements on an ongoing basis. - Social media (Twitter and Instagram)
Attract customers by posting affiliate links on posts. No fixed costs, but it is difficult for newcomers to attract visitors as there are already many affiliates. If successful, monthly income can exceed $1,000. - YouTube
Attract customers by posting videos of you playing Online Casino. Editing skills and special equipment are required, but if you show your face and get a certain number of subscribers to your channel, Online Casinos will offer you a job.
In conclusion, a blog is recommended due to its low competition and high profitability; the market for social media-based means of attracting customers is already saturated due to low barriers to entry and ease of use, making it difficult for new affiliates to become involved. YouTube, on the other hand, still has few distributors and little competition, but the high hurdles to distribute and the number of channel subscribers are very difficult to secure.
Recently, the procedure for setting up a blog has become easier, and the leading Hostiner is recommended. To run a blog, you usually need to sign up for a ‘rental server’ and a ‘domain’ separately, but Hostiner allows you to sign up for a rental server and domain all together. Moreover, the price is very low. Some free blogs and rental servers prohibit the transmission of information on gambling, but Hostiner allows Online Casino affiliates.
Form an advertising partnership with an Online Casino.
Once the customer attraction platform is ready, the next step is to obtain the Online Casino’s affiliate link.
There are two main ways to obtain affiliate links.
- Partner with Online Casino Official
Sign up as an affiliate directly with an Online Casino official. Online Casinos operate in the Philippines and Georgia. There is a disadvantage in that you have to partner with each casino, which makes the work and management more difficult, but you can consult with them individually about reward forms and customer attraction activities, so you can broaden the scope of your affiliate activities. - Partnering with an ASP (advertising agency)
You can sign up with an ASP that handles advertising for multiple Online Casinos. There are some disadvantages, such as a fixed reward structure and less flexibility in your activities, but it is a convenient way to manage multiple Online Casinos at once.
If you feel uneasy about suddenly becoming an affiliate, we recommend that you register with an ASP (advertising agency) for now.
Once you are familiar with Online Casino affiliate to a certain extent, you may want to directly advertise with Online Casino Officials.
Post affiliate links on blogs and social medias to attract customers.
Online casino affiliates have a variety of advertising materials available on the platform, including banner ads and text ads. Placing an advertisement is easy: simply place a banner ad or URL link on your social media or blog.
Then, enhance the content of your advertising media to attract more customers!
You can check the wins and losses of recruited players on the affiliate management screen. Earnings are fixed at the end of the month, so you can watch your earnings rise and fall until the last day of the month.
Receive affiliate commissions
There are two main means of receiving the revenue generated by online casino affiliates.
- Receive it in the wallet of the player’s account at the Online Casino
- Receive through an electronic payment service such as Ecopays, iwallet or Cryptocurrency wallet
The method of receipt is determined by the casino with which you have affiliated, and affiliates cannot specify the method of receipt.
Most casinos use the method 2. This is because it is more convenient for the casino to have the affiliate play the games with the given reward to them.
Of course, there are no wagering requirements on the commissions received and they can be withdrawn directly from the player wallet. However, many affiliates enjoy the casino as players, and as a result, it is more convenient for them to melt their money in the games.
You can also receive your affiliate commissions into Cryptocurrency wallet such as Metamask.